Cristiano Ronaldo apparently earns more from being an Instagram influencer than he does from playing soccer for Juventus.
Ronaldo has taken home $47.8 million from paid Instagram posts alone over the past year, according to a Hopper HQ study published on Buzz Bingo , which lists the 34-year-old as the platform’s highest earner.
His annual wage packet at Juventus, for whom he signed for in 2018, is $34 million according to Goal.com $14.7 million less than he receives for his posts on Instagram.
Ronaldo’s reported income from Instagram makes him the platform’s highest earner, ahead of Lionel Messi and Kylie Jenner.
Receiving a reported average of $975,000 per advertised post, Ronaldo’s Instagram earnings far eclipse the world’s biggest celebrities, including Kylie Jenner, Selena Gomez, and Emily Ratajkowski. He also beats footballing rival Lionel Messi, who is said to have earned less than half of Ronaldo’s total with $23.3 million.
Amongst the brands Ronaldo has represented on Instagram are Clear Haircare, Nike Football, and Six Pad Europe.
“Ronaldo is the most followed human on Instagram (with 186 million followers) so companies are paying almost $1 million for posts to access his insane reach.
Due to his status as a celebrity and football star, his earnings from Instagram break away from typical influencer partnerships, as many of his promotional posts will be part of wider sponsorship deals, such as Nike.
You only need to go on his Instagram to see how many paid partnerships he does outside of the sports market” Hopper HQ marketing executive Nicola Cronin told Business Insider.